Red Bull Energy Drink
Ad Campaign
Mandate
In a market saturated with energy drinks, how does Red Bull redefine the boundaries of design? The goal for this campaign was to design an advertising pitch for Red Bull, targeting a diverse audience within the food/drink category.
Approach
The process began with extensive research, ensuring the campaign resonated with the target demographic. I found that simplicity is key in many of these advertising campaigns. My intention was to break down Red Bull into its simplest form; the logo. By using different elements of the logo I aimed to captivate viewers across various media platforms while using the brand’s iconic bull to create a memorable impact.
Outcome
I am really proud of the campaign since it is a true representation of the Red Bull brand. By incorporating recognizable brand features and focusing on dynamic visuals, the campaign demonstrates the power of thoughtful advertising that connects with audiences as well as drives brand recognition.
